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 | Deluxe: How Luxury Lost Its Luster
A hard-hitting behind-the-scenes look at the luxury fashion industry today
There was a time when luxury was available only to the rarefied and aristocratic world of old money and royalty. Luxury wasn't simply a product, it was a lifestyle, on...
Manufacturer: Penguin Press HC, The
| $11.57 - $27.95
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 | Successful Direct Marketing Methods
Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, whic...
Manufacturer: McGraw-Hill
| $30.00 - $59.95
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 | Positioning: The Battle for Your Mind
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in th...
Manufacturer: McGraw-Hill
| $5.99
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 | Bite Size: Elegant Recipes for Entertaining
From the elegant hors d'oeuvres to the sparkling Champagne, cocktail parties are loved by everyone. But fun as they are to attend, the thought of hosting one can be a little daunting—until now. With Bite Size, legendary chef François Pa...
Manufacturer: William Morrow Cookbooks
| $8.08
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