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 | WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
The nation’s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how th...
Manufacturer: Hyperion
| $16.41 - $24.95
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 | Internet Marketing for Dummies
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product...
Manufacturer: For Dummies
| $6.38
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 | Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry
Five years ago, an unknown entrepreneur named David Neeleman uprooted his wife and nine kids from Utah to New York to start a revolutionary airline that would make jaded travelers fall in love with flying again. Against all odds, Neeleman has succeeded ...
Manufacturer: Portfolio Trade
| $5.13
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 | Natural Capitalism: Creating the Next Industrial Revolution
Most businesses still operate according to a world view that hasn't changed since the start of the Industrial Revolution. Then, natural resources were abundant and labor was the limiting factor of production. But now, there's a surplus of people, while ...
Manufacturer: Back Bay Books
| $14.40 - $18.99
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 | Always Magic in the Air: The Bomp and Brilliance of the Brill Building Era
During the late 1950s and early 1960s, after the shock of Elvis Presley and before the Beatles spearheaded the British Invasion, fourteen gifted young songwriters huddled in midtown Manhattan’s legendary Brill Building and a warren of offices a bit fa...
Manufacturer: Penguin (Non-Classics)
| $12.72 - $16.00
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 | The Complete Guide to Book Publicity
Written by one of the country's leading book publicists and the author of a recent New York Times best seller, it is an authoritative, in-depth guide to sales-effective publicity that understands the point of view of both publicist and author. Step-by-s...
Manufacturer: Allworth Press
| $11.66 - $19.95
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